THE EMPOWER HOUR EPISODE 45- “Awaken Your Inner Spartan”

Good morning welcome to the Empower Hour on ESPN RADIO, I’m your host Kyle Brown.

Today, we have warrior group of friends talking “AWAKEN YOUR INNER SPARTAN” here whose stories will empower you to take your life to the next level.

First, I have my new friend creator of The Spartan Race Joe DeSena. Then, my new friend Jason Urena The Director of Specialty Eggs with Nest Fresh will be here with his “Top 5 Differences Between The Best Eggs.” Lastly, I’ll be giving you your weekly challenge to help you live the life you want, the way you want it. 

Remember that we’re live every Saturday from 9-10 on ESPN Radio. Make sure you check out all of our episodes on subscribe to the podcast, and let your friends and everyone you see on the streets know. 

My first guest is the CEO and founder of 2 of the most remarkable obstacle course races: The Death Race and The Spartan Race, which has inspired over 1 million people to get up off the couch and onto their feet.

He’s also the founder of the New York Times Best Seller Spartan Up!

His Newest venture the Spartan Up Podcast is one for the ages. 

Please welcome my new friend Joe DeSena.

“I am envisioning a battle ship for the next Spartan Cruise.”

“Material things don’t make your whole life and hard work can get you through anything.”

“It was really just a hobby to bring people health and wellness. It got a lot bigger than expected. But meeting people whose lives are changed was amazing.”

Listen to hear Joe’s story about the employee who got lost drifting away to a deserted for 8 days.

“The death race was an insane event putting on for small amount of people.”

“Friend told me to create a military inspired obstacle race where people jumping over fire. Immediately lost money. 5 years later, finally starting to work.” 

Listen to hear Joe’s answer to this one:

“You truly define the term “entrepreneur.” You’ve pursued opportunities from pool contractor to Wall Street equities trader to running a farm in Vermont. At what point did you decide to turn your passion for extreme race competition into a career?

Your first race creation was a collaboration with Andy Weinberg called ‘The Death Race.’ Can you tell us a little about what that race entails and how many pages is the waver?

“From there, you self funded your next epic project for the masses, “The Spartan Race.” So for those of you unfamiliar with the Spartan race, it includes signature obstacles like the rope climb, sandbag carry, and barbed-wire crawl, a spear throw and then a jump through fire at the finish line. You know, a typical small town Friday night. Tell us where you came up with incorporating all of these challenges into one race?”

“People can reach hundreds of friends at once through social media and now you have Spartan race.”

“Core values of less is more. A hardened life. Educated. That is our message with regards to Spartan. If I can move them in that direction we’ve achieved something.”

Spartan Race has evolved from a single race in 2010, to over 130 races in 17 countries worldwide with 3 different levels. Tell us why you think you’ve seen so much explosive growth and nearly 4 million Facebook followers?

Listen to hear Joe’s insightful answer to this question:

“So you probably don’t have 3 sets of jumping through fire” in your exercise program… or maybe you do. What’s a typical workout look like for you and what’s your favorite workout?”

“When my Dad lost everything. We were living in a house with no heat. We got rid of the TV. It showed us if you want it you better go get it. There are going to be tough times so you have to be prepared.”

“Your new podcast Spartan Up! Is fantastic. I think we both have a similar philosophy of learning from the best of the best as show guests without having to pay their outrageous consulting fees. What inspired you to start your podcast and tell us a little bit about it?”

“Perfect is the enemy of done.”

“My Dad taught me at a very young age to use the word we. It takes a team to put on this race. We are 150 people strong worldwide. Motivated crew, pays attention to details.”

Listen to hear Joe’s answer to this question:

“As an entrepreneur, I guarantee your visionary mind is always cooking up something epic. What’s the future for the Spartan Race and maybe give us a sneak peak of what else is on the stove?” 

Check out The Spartan Up Podcast and The Spartan Race.


Please welcome my new friend Jason Urena, The Director of Specialty Eggs with Nest Fresh will be here with his “Top 5 Differences Between The Best Eggs”:

Nest Fresh known for providing eggs that are good for people (nutritionally), good for the animals (humanely raised), and good for the earth (sustainable farming methods).

Nest Fresh’s commitment to traditional family farming, humane animal care, and sustainability result in the best quality egg. 

Tell us the history behind Nest Fresh and why it is so important to eat quality eggs?

“How produce an egg better for us, better for the hens, better for the environment.”

“Consumers want to know more about how food produced.”

“Top 5 Differences Between The Best Eggs”:

  1. Organic
  2. Pasture Raised
  3. Free Range
  4. Omega 3
  5. Non-GMO Project Verified 


Think back to the last time you were on a first date. For some of us that’s been years or even decades, for others, maybe last night.

Hopefully, you spent time some time on your presentation. You showered, shaved, put on some fresh clothes, and made sure you looked on point. From there, you walked into the situation with some sort of a game plan,–putting your best foot forward with optimism that maybe this will be a fantastic evening or possibly grow into something amazing.

During the date, you were (hopefully) fully attentive, engaged, asking open-ended questions where you could learn more about the person in front of you and see if they were a good fit.

You probably shared stories of your week or life experiences, laughed, flirted, and just let loose.

You probably didn’t poor out your baggage, only talk about yourself, whine and complain that the world isn’t fair, text or zone out while your date was talking to you, let alone yell at or talk down to your date or burp or fart in front of her.

Well if you did, there probably wasn’t a second date.

Fast forward to yesterday. Think about ALL of the interactions you had. Not only with your loved ones, but with your friends and your business associates and clients.

Did you treat them as if you were on a first date, or did you show up with your B, C, or D game?

Now I give you these challenges the same way I give MYSELF these challenges.

Just yesterday, I caught myself in a real funk. I was frustrated, exhausted, burnt out, not engaged with my wife and kids, complaining to some business contacts about adversity. The clients I met with saw me unshaven and in desperate need of a haircut.

All of the sudden it hit me when I walked into the bathroom and looked in the mirror and thought to myself, “Man, I wouldn’t want to go on a date with that guy if I was a girl!” Instantly, I flipped the script.

So what are 3 ways you can easily be someone you’d want to go on a first date with?

  • Dial in your presentation. I ran over to my wife asked her for a haircut (yes, my wife cuts my hair. It’s kind of awesome!) and then I showered, shaved, and put on some fresh clothes.
  • You can’t be in a funk and smile at the same time. Most people think that you have to be in a good mode to elicit a smile. Truth is, research shows SMILING can put you in a good mood.
  • I focused and engaged. I made sure that each person I came in contact with for the rest of the day saw the REAL Kyle. Not this in a funk guy who was putting his worst foot forward.

So realize it happens to ALL of us. No one is always on point 24/7, well besides Mickey Mouse, but hey that’s because he lives in Disney World.

Thank you for listening to the Empower Hour. Remember that we’re live every Saturday from 9-10 on ESPN Radio 1700AM. You can listen live on your radio or from our ESPN livestream, or download our podcast on iTunes and connect with us on Facebook.


  1. Ah yes, nicely put, evneeoyr.

Leave a Reply

Your email address will not be published. Required fields are marked *