Good morning welcome to the Empower Hour on ESPN RADIO, I’m your host Kyle Brown.

Today, we have a world-class group of friends talking “HIT THE GROUND RUNNING AND NEVER LOOK BACK” here whose stories will empower you to take your life to the next level.

First, I have my friend Olympic Sprinting Hopeful and fitness personality Steven Benedict. Then, my friend Re Perez will be here live in studio with his “Top 5 Branding Best Practices.” Lastly, I’ll be giving you your weekly challenge to help you live the life you want, the way you want it.

Remember that we’re live every Saturday from 9-10 on ESPN Radio. Make sure you check out all of our episodes on subscribe to the podcast, and let your friends and everyone you see on the streets know.

My first guest is an Olympic caliber sprinting athlete training for Rio

Ran in milrose games to national championships

Travels the country speaking and inspiring people to achieve the life of their dreams

Please welcome my friend Olympic Sprinting Hopeful and Fitness Personality Steven Benedict.

You need to focus on peaking in 4 years. What kind of mindset is required to not only peak at that time and what tricks do you use to keep your eye on the prize?

Athletes can be running and competing all year but when big championship comes buckle. Comes down to training for numerous hours per day. Recovery and mindset. Take time in the morning to clear my head and get clarity of thought. 3 times a day build references in nervous system to compete at a high level. Reading watching video tape of other athletes who have competed at a high level.

“I’ve ran many 200s in my mind from start to coming off the turn to going down the straight aways. Something geared up and feeding my nervous system. Sometimes not easy have to get away and focus.”

Listen to hear Steven’s story about overcoming adversity and being brought up in foster care then adopted.

“I’ve always been gifted doing martial arts at a high level for 10 years and thing I love about track is the more you put into it the more you get out of it. I am still learning in this game each and every year.”

Listen to hear the funny story about how we met at the 1st Ever DRAGBALL! It’s too much fun to not hear this one.

Listen to hear Steven’s answer to this question:

“I read that of all the college and track athletes only 30 qualify for Olympic trials and 3 make the team. The difference between top and middle of the pack is a fraction of a second. What variables do you address to stand out?”

Listen to hear a typical workout split and exact day layout for training like an Olympic Sprinter.

“We do stair work early in season. Depending on what coach has prescribed.”

“Find a role model and mimic what they’re doing. Everyone has a story. Model other athletes and how they compete at a certain level. People mimic each other and someone has succeeded at a certain level. Model and then tweak it.”

Thank you so much STEVEN for sharing your empowering story. Where can we continue to follow your journey?

Facebook Steven Benedict



The athlete pass coming soon to the general public


Please welcome my friend CEO and founder of Branding for the People Re Perez with his “Top 5 Branding Best Practices.”

Re is a Brand Strategist, Creative Visionary, and Inspirational Speaker, with an extensive background at top-tier global branding firms.

He has worked on both Fortune 500 branding projects, as well as in entrepreneurial space, Re some of the most successful leaders, influencers, and visionaries.

He has a proven track record and is often credited for helping his clients double, triple, and quadruple their revenues, and in some cases getting on the Inc. 500 list

Listen to hear answers to these COMMON QUESTIONS:

Tell us a little What is branding? And, why is it so important?

  1. How is Branding different than Marketing?
  2. What are the top benefits of branding?
  3. Can you describe the branding process?
  4. When is the right time to brand / rebrand?
  5. What should we look for when hiring a branding agency?
  6. What actions can we take today to create our brand?

(feel free to create more conversation or ADD any questions that are relevant for your audience).

Create a desired perception in the marketplace (Branding before marketing.) More useful to define who is your market.

“Top 5 Branding Best Practices.”

  1. Know your who, what, and why

Who target audience who talking to. What is the problem solving. Why of people solving that problem why listen to you. What makes you unique and different?

  1. Create a multi-sensory experience

Don’t put all of the responsibility of your brand on logo or website. Think sound touch all experiences. Business cards. Suit. Smell. Cologne.

  1. Infuse creativity and innovation
  2. Be consistent
  3. Have a point of view 

“People are always paying attention to you even when you don’t think they are paying attention to you.”

Pattern interrupt. Creative in how talk and communicate. Bombarded so much info we have to filter it out. Stand out be creative be innovative.

Listen to hear example of Marie Andros rebranding for luxury.

Being consistant in your branding is different than being the same. Not about slapping logo on everything. What say how look how interact with people. Has the same personality.

Consistency creates trust. We buy from and want to hang out with people who are consistent. Trust and likeability factor.”

Thank you so much Re Where can our listeners learn more about Branding for the people?

This Week’s Challenge is to ELIMINATE THE COMPETITION

What if I was to tell you there was a way that you could snap your fingers and immediately eliminate the competition. Would you be interested in learning my secret? Well there is. And I want you to repeat the following 3 statements after me, snap your fingers, and watch the competition disappear:

1) “My focus is on building a world class brand behind the product or service I bring to the world.”

2) “My focus is on providing world class value to everyone who I do business with.”

3) “I don’t have competitors only allies– as the marketplace is infinite and limitless.”

Snap! Now you’ve officially eliminated the competition. Competition comes from a place of scarcity in resources and fear not getting what you want or losing what you have.

Competition is a mindset not a fact. Now I’m not saying you don’t have to distinguish yourself from other products or services in your space, but you don’t have to develop a competitive mindset of fighting over limited prospects or bashing the competition. The minute your brain moves into that competitive space, you can’t focus on being a visionary who builds and creates. See what the world needs that aligns with your passion and well as your gift and then provide it with a level of quality that will have customers knocking down your door.

But there is a massive caveat when it comes to this process. Extreme focus is required for success. You must hyper focus on your goals and vision in order for it to succeed. Ask any super successful entrepreneur, and they’ll tell you they had to hyper focus to get to where they are today. However, make sure when you hyper focus, that you find balance between focus, gratitude, and power.

This is especially true when you enter a new realm. For example, as I have been shifting part of my business from in person coaching to virtual, I entered a new digital arena. As I walked through those doors, I began to hyper focus on “upleveling” my current financial situation. As I began to do this and to meet and study others who are working within this new space, I began to hyper focus on my goal so much that it backfired.

One day, a few months into the process, I had a flash of insight. I realized that I had focused so much on the riches that I wanted that I had forgotten about the riches I already have:

1) A drop-dead gorgeous wife (who’s birthday is today. Happy Birthday Sarah) that is not only the ultimate life partner, but the ultimate mother to our 2 amazing children.

2) 2 beautiful children who not only make me laugh but give me purpose

3) I invented a revolutionary shake that has helped thousands of people not only reach their health and fitness dreams but has provided incredible value to their lives.

4) I have transformed the lives of thousands over the last 15 years, from celebrities to professional and Olympic athletes to CEOs to busy moms with my coaching gifts. And the rippling effect is priceless.

5) I have a network of nearly 500 celebrities and industry leaders or as I like to call them, friends and clients, because I have come from a place of go-giving and providing tremendous value helping and caring about the results of others.

I say this not to brag in any way, but to let you know just a short while back, as I was hyper focused on my financial goal, I neglected all of these gifts. I came into each negotiation and business relationship from a position of weakness, of scarcity, of powerlessness where I felt just because I was new to a particular space, that I was naïve. I had been doing EXACTLY what I was advising others not to do: I was falling for the get rich quick skeems, I was forgetting my passion my purpose my power and my gift and instead feeling weak and indebted and feeling desperate like I needed results now. That doesn’t work for fitness, that doesn’t work for business, that doesn’t work for anything worth having.

Just like any transformative experience, you have to come in to a new environment from a position of power. You have to constantly show gratitude for what you already have, feel empowered by what you have already accomplished, and excited for what’s to come.

And from a competitive mindset, everything you need is there and will come to you if you provide tremendous value and have belief and passion behind your products and services. The amazing movie “Field of Dreams” sums up the lack of worry for competition with the infamous line, “if you build it, they will come.

Thank you for listening to the Empower Hour. Remember that we’re live every Saturday from 9-10 on ESPN Radio 1700AM. You can listen live on your radio or from our ESPN livestream, or download our podcast on itunes and connect with us on facebook.


  1. A prvocoative insight! Just what we need!

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